“Digital transformation has become the new normal.” Indeed, the world
has entered an era where digitalization has taken over products and
processes. And it’s not going to stop any time soon. In fact, digital
paradigms take place in everyday life—from the reshaping of social
interactions through devices, the mobilization of finances, the surge
of virtual reality, cloud computing, and app development, to the
establishment of new digital-native businesses.
Undoubtedly, digitalization has made it easier for customers to gain
buying power and trickier for companies to keep up with emerging
trends. The customer journey is placed in a constant state of
reinvention, where businesses are left with the decision to either
follow the technological track or risk losing relevance by staying the
same. “Successful digital transformation is not the result merely of
implementing new technologies, but also of transforming enterprise
processes to reap increased profit margins and to seize the
possibilities for innovation that those process changes make
possible.” However, there’s an important question to consider: Is
there something more to the customer-business relationship than just
buying, selling, and innovating?
Digital transformation is just the tip of the iceberg for becoming a
successful enterprise. Technology, in and of itself, is just a tool—a
means to an end. If not maximized to create meaningful experiences,
technology can only go so far as to catch attention but gain
inconsequential results for a business. At the end of the day,
passion, purpose, and people will always be at the core of business
operations, whether it’s in the process of product development,
service delivery, talent management, or client interaction. Thus, the
customer-business relationship shouldn’t simply stop at innovation.
The answer to enterprise success is service and the actual societal
impact behind every digital transformation.
At Globe Business, passion and purpose motivate us to do better not
only as a full-service ICT provider, but also as a trusted advisor for
local and global enterprises. We share a passion for our clients'
business endeavors and treat their businesses as our own, providing
them with tailor-fit, purposeful business solutions that enable their
companies to succeed and create an impact. Take our initiative in the
IT-BPM industry, for instance. Through our participation in the IBPAP
Roadmap 2022, we are able to advocate deeper reforms to guide,
support, and foster a competitive business environment that encourages
both local and global companies to make the country a top IT-BPM destination.
As the corporate arm of Globe Telecom, we partner with enterprises
on their journey towards digital transformation by providing them with
mobile, wireline, broadband, data connections, internet, managed
services, IT-enabled services, and cloud computing tools, making sure
that they have seamless access to data whenever and wherever they need
it. However, it’s not just about making a mark through technological
innovations. We also see to it that we’re doing our part in lessening
our carbon footprint through initiatives such as Project 1 Phone. By
establishing a recent partnership with UnionBank and Nestlé
Philippines, we aim to attract more businesses to conduct responsible
e-waste recycling and recovery within their organizations.
With the solutions mentioned above, we hope to be of service not
only to the country’s biggest enterprises, but also to the nation as a
whole. In fact, we’re already on the path towards local digital
transformation with the help of Local Government Units. Through
e-governance—the integration of ICT and governance—we will be able to
improve the delivery of government services and exchange of
information. It has always been our vision and mission to create a
digitally-enabled Philippines where businesses flourish, the nation is
admired, and people are empowered to make choices, overcome
challenges, and enjoy life to the fullest.
We go beyond, and create a business of possibilities.
Together, let’s CREATE. BEYOND BUSINESS.
- Iansiti, Marco, and Karim Lakhani. "The
Digital Business Divide: Analyzing the operating impact of digital
transformation." Harvard Business Review, 2016. Web. 7 June
- High, Peter. "Marriott's Digital Chief On The
Advantages Of The Digital Immigrants." Forbes. Forbes Magazine,
15 May 2017. Web. 07 June 2017.
- Kerschberg, Ben. "How
Digital Disrupts Operations, Business Processes And Customer
Experience." Forbes. Forbes Magazine, 01 Mar. 2017. Web. 07
- Raha, Somik. "Can Going Beyond Profit Make
Us Happier?" The Huffington Post. TheHuffingtonPost.com, 30
June 2011. Web. 06 June 2017.