Meeting consumer expectations in today’s omnichannel retail
environment is a daunting prospect. Consumers expect you to know who
they are, what their favorite products are, and want to move
seamlessly between online / in-store browsing, through to reservation,
frictionless payment, and convenient collection or delivery. Gone are
the days when a customer would simply blindly walk into a shop to find
and buy the things they were looking for.
What's more, in a retail scene that gets more confounded by the
week, how can local retailers ensure they’re understanding their
customers? How essential is having mobile-equipped sales associates to
brick-and-mortar stores’ digital transformation and what are the
challenges that retailers face in rolling this out?
The future for retail mobility looks very exciting
Today, mobility in retail has not only become a vital channel for
branding and advertising but it's also an enabler that can have
exponential impact to the overall operations in a retail organization.
In short, mobility is creating new conceivable outcomes for
retailers to manage their stores and make shopping easy and
pleasurable. From helping their consumer locate their nearest stores,
to browsing catalogs on-the-go to read reviews of products and compare
prices, with the right postpaid plans coupled with data and the right
mobile apps, for example, retailers have the power to integrate
various components of the buying cycle into a seamless and fun
exercise to building customer relationships and maintaining business momentum.
Entrepreneurs can now handle every aspect of their business. Even
from remote areas if their smart device or tablet is stacked with the
correct software or apps. Everything from connecting with customers,
whether you're surveying uncharted territory or monitoring operations
in a disaster-prone area, you can keep your communication lines open
with satellite system innovation; to cross-selling and up-selling,
increasing customer loyalty, selling more goods and increasing profits
through back end processes like shipping and invoicing at the click of