Meeting consumer expectations in today’s omnichannel retail environment is a daunting prospect. Consumers expect you to know who they are, what their favorite products are, and want to move seamlessly between online / in-store browsing, through to reservation, frictionless payment, and convenient collection or delivery. Gone are the days when a customer would simply blindly walk into a shop to find and buy the things they were looking for.
What's more, in a retail scene that gets more confounded by the week, how can local retailers ensure they’re understanding their customers? How essential is having mobile-equipped sales associates to brick-and-mortar stores’ digital transformation and what are the challenges that retailers face in rolling this out?
The future for retail mobility looks very exciting
Today, mobility in retail has not only become a vital channel for branding and advertising but it's also an enabler that can have exponential impact to the overall operations in a retail organization.
In short, mobility is creating new conceivable outcomes for retailers to manage their stores and make shopping easy and pleasurable. From helping their consumer locate their nearest stores, to browsing catalogs on-the-go to read reviews of products and compare prices, with the right postpaid plans coupled with data and the right mobile apps, for example, retailers have the power to integrate various components of the buying cycle into a seamless and fun exercise to building customer relationships and maintaining business momentum.
Entrepreneurs can now handle every aspect of their business. Even from remote areas if their smart device or tablet is stacked with the correct software or apps. Everything from connecting with customers, whether you're surveying uncharted territory or monitoring operations in a disaster-prone area, you can keep your communication lines open with satellite system innovation; to cross-selling and up-selling, increasing customer loyalty, selling more goods and increasing profits through back end processes like shipping and invoicing at the click of a button.